VIVAIA, In Her Shoes

Role: Creative and Social Media Coordinator

Responsibilities: Spearheaded VIVAIA’s first large-scale production, managing all phases of creative development from casting, social launch, post-production, to event activation.

Goal: To create a purpose-driven campaign for International Women’s Month that elevates women’s voices. Influencers and real consumers were casted to share authentic workforce experiences across multiple industries through still and motion content. This project led to a 30% increase in click-through rates on socials, with 80% of traffic coming from new audiences.