About Ashley

Born and raised in Toronto, Ashley moved to New York in 2022 to pursue a Master’s degree in Fashion Management at Parsons School of Design. Since then, she has built her career in marketing and content production, working with global fashion and beauty brands.

In her current role at Coach, Ashley produces assets for e-commerce and wholesale channels. She supports end-to-end campaign execution, managing all aspects from pre- to post-production—including talent bookings, shot list development, budget oversight, on-set coordination, and communications with retouchers.

Ashley also brings experience developing 360° marketing campaigns, with hands-on involvement across social-first content, influencer partnerships, email and SMS, paid media, and experiential activations. In addition, she creates user-generated content through her personal social platforms, partnering with brands to produce authentic, performance-driven content.

Outside of work, Ashley enjoys traveling, going to pilates, and discovering new coffee spots around the city.